Champion The Girls, a joint initiative by adidas Football Collective and UEFA Women’s Champions League, is dedicated to empowering girls in football. While girls love the game, the sport's paths become narrower as they grow older. Unfortunately, at the age of 14, girls are twice as likely to drop out of sports than boys. But with support from role models and loved ones, we can help them realise their passion for football.
Creating lifelong fans and ultimately, the stars of tomorrow, requires clubs, governing bodies, and brands to do better. Our campaign message is simple: Champion. The. Girls.
This initiative is not only about motivating girls to keep playing football but also about urging adults to recognise their vital role in supporting young girls in the sport.
As part of this mission, we're giving away a block of seats to girls and their role models, coaches, and loved ones to witness the spectacle of the Women’s Champions League final at the Philips Stadium, Eindhoven in June 2023.
Our goal is to change the perception that football is a game exclusively for boys, encourage girls to play and persevere, and ultimately change the culture of the sport.
Football is football, no matter the gender. adidas will continue to launch more activations and projects aimed at welcoming more women and girls to the game.