Primeblue Sustainability Collection
[1]Make a sustainable choice with adidas Primeblue collection. Primeblue is a high-performance yarn made with 50% parley ocean plastic - upcycled plastic waste intercepted on shorelines and coastal areas, preventing it from polluting our oceans.
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ADIDAS PRIMEBLUE – A MORE SUSTAINABLE FUTURE
Every effort towards sustainability matters, and adidas’ breakthrough material technology, Primeblue, is an important step towards making a sustainable future the reality. adidas Primeblue is a technological marvel, an all-new and unique material that is made with recycled plastic, including Parley Ocean Plastic to produce more adidas sustainable shoes and clothing. The introduction of adidas Primeblue is an important step towards adidas’ goal of no longer using virgin polyester in our products by 2024.
SUSTAINABILITY LOOKS AND FEELS GREAT
Not only does adidas Primeblue clothing help lower our environmental footprint, every piece meets the stringent quality and comfort standards that the 3-Stripes are known for, all while looking great! Shop a range of adidas sustainable shoes and sustainable clothing classics, including running jackets, running shorts and more in a range of colours and styles for all types of workouts. You’ll soon discover that fabric made from recycled plastic is just as comfortable as traditional materials, you won't even notice the difference. However, you will get a feeling of satisfaction, knowing you’re helping to reduce your environmental footprint.
TOWARDS A GREENER PLANET
The future of our planet is everyone’s responsibility, and every choice we make as consumers matters. The adidas Primeblue range offers high-quality and attractive exercise clothing that helps minimise virgin polyester with every piece made. Shop our wide range of Primeblue clothing now and find something that’s just right for you.